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6 months 1 week ago

The unformulated message of an assembly of news items from every quarter of the globe is that the world today is one city. All war is civil war. All suffering is our own.

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p. 291
6 months 1 week ago

Only puny secrets need protection. Big secrets are protected by public incredulity. You can actually dissipate a situation by giving it maximal coverage. As to alarming people, that's done by rumours, not by coverage.

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(p. 92)
6 months 1 week ago

Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.

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p. 37
6 months 1 week ago

One touch of nature makes the whole world tin.

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6 months 1 week ago

At the speed of light there is no sequence; everything happens at the same instant.

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6 months 1 week ago

The fall or scrapping of a cultural world puts us all into the same archetypal cesspool, engendering nostalgia for earlier conditions.

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p. 103
6 months 1 week ago

By involving all men in all men, by the electric extension of their own nervous systems, the new technology turns the figure of the primitive society into a universal ground that buries all previous figures.

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(p. 25)
6 months 1 week ago

I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.

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Letters of Marshall McLuhan (1987), p. 413
6 months 1 week ago

Disarmament is illogical and futile, unless one is prepared to regard the available means of production and social organization as affording unique social ends. To divert electrical energy and circuitry into atomic bombs shows the same imaginative power as wiring the dining-room chairs to enable one to electrocute the sitter in the event that he might prove hostile. It is part of the age-old habit of using new means for old purposes instead of discovering what are the new goals contained in the new means.

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(p.202)
6 months 1 week ago

The coverage is the war. If there were no coverage, there'd be no war. Yes, the newsmen and the mediamen around the world are actually the fighters, not the soldiers anymore.

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6 months 1 week ago

Cultural dominance by either the left or the right hemisphere is largely dependent upon environmental factors.

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p. 72
6 months 1 week ago

Since Sputnik, the earth has been wrapped in a dome-like blanket or bubble. Nature ended.

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6 months 1 week ago

The literate man is a sucker for propaganda...You cannot propagandize a native. You can sell him rum and trinkets, but you cannot sell him ideas.

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6 months 1 week ago

Computers can do better than ever what needn't be done at all. Making sense is still a human monopoly.

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(p. 109)
6 months 1 week ago

Relativity theory forced the abandonment, in principle, of absolute space and absolute time.

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p. 43
6 months 1 week ago

Privacy invasion is now one of biggest knowledge industries.

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(p. 24)
6 months 1 week ago

TV is not good at covering single events. It needs a ritual, a rhythm, and a pattern...TV tends to fosters patterns rather than events.

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6 months 1 week ago

Older cliches are retrieved both as inherent principles that inform the new ground and new awareness, and as archetypal nostalgia figures with transformed meaning in relation to the new ground.

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p. 105
6 months 1 week ago

Paradox is the technique for seizing the conflicting aspects of any problem. Paradox coalesces or telescopes various facets of a complex process in a single instant.

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(p. 106)
6 months 1 week ago

For me any of the little gestures I make are all tentative probes. That's why I feel free to make them sound as outrageous or extreme as possible. Until you make it extreme, the probe is not very efficient.

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Marshall McLuhan: the man and his message, edited by George Sanderson and Frank MacDonald, Fulcrum, 1989, p. 32
6 months 1 week ago

World War III is a guerrilla information war with no division between military and civilian participation.

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(p.66)
6 months 1 week ago

At the very high speed of living, everybody needs a new career and a new job and a totally new personality every ten years.

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6 months 1 week ago

It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.

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p. 82
6 months 1 week ago

Cartoons drove the photo back to myth and dream screen.

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6 months 1 week ago

The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.

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quoted in "Marshall McLuhan, Author, Dies; Declared 'Medium Is the Message'" by Alden Whitman, The New York Times, January 1, 1981
6 months 1 week ago

Although meaningless in a tribal context, numbers and statistics assume mythic and magical qualities of infallibility in literate societies.

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(p. 114)
6 months 1 week ago

Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.

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p. 43
6 months 1 week ago

The content or time-clothing of any medium or culture is the preceding medium or culture.

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(p. 168)
6 months 1 week ago

The global village is a place of very arduous interfaces and very abrasive situations.

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6 months 1 week ago

At electric speed, all forms are pushed to the limits of their potential.

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p. 109
6 months 1 week ago

Every process pushed far enough tends to reverse or flip suddenly. Chiasmus - the reversal to process caused by increasing its speed, scope or size.

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(p. 6)
6 months 1 week ago

All words at every level of prose and poetry and all devices of language and speech derive their meaning from figure / ground relation.

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quoted in McLuhan: A Guide for the Perplexed by W. Terrence Gordon, 2010, p. 167
6 months 1 week ago

The newspaper is a corporate symbolist poem, environmental and invisible, as poem.

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6 months 1 week ago

Omnipresence has become an ordinary human dimension.

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6 months 1 week ago

Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.

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p. 97
6 months 1 week ago

Color is not so much a visual as a tactile medium.

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6 months 1 week ago

The criminal, like the artist, is a social explorer.

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quoted in "Marshall McLuhan, Author, Dies; Declared 'Medium Is the Message'" by Alden Whitman, The New York Times, January 1, 1981
6 months 1 week ago

The new overkill is simply an extension of our nervous system into a total ecological service environment. Such a service environment can liquidate or terminate its beneficiaries as naturally as it sustains them.

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(p. 152)
6 months 1 week ago

The audience, as ground, shapes and controls the work of art.

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p. 48
6 months 1 week ago

Headlines are icons, not literature.

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(p. 5)
6 months 1 week ago

The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.

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"Roles, Masks, and Performances", New Literary History, Vol. 2, No. 3, Performances in Drama, the Arts, and Society (Spring, 1971), p. 520
6 months 1 week ago

Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth. One of the merits of motivation research has been the revelation of man's sex relation to the motorcar.

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(p.46)
6 months 1 week ago

We begin again to structure the primordial feelings...from which 3000 years of literacy divorced us. We begin again to live a myth.

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(p. 17)
6 months 1 week ago

Violence, whether spiritual or physical, is a quest for identity and the meaningful.

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The less identity, the more violence. "Violence in the media." Canadian Forum. Volume 56, 1976, p. 9
6 months 1 week ago

There is absolutely no inevitability, so long as there is a willingness to contemplate what is happening.

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[A chapter sub-heading attributed by McLuhan to Alfred North Whitehead]
6 months 1 week ago

Unlike previous environmental changes, the electric media constitutes a total and near-instanteous transformation of culture, values and attitudes.

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6 months 1 week ago

Speech structures the abyss of mental and acoustic space...it is a cosmic, invisible architecture of the human dark.

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(p. 13)
6 months 1 week ago

The media have substituted themselves for the older world.

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"Education, Language, and Media". Cycle 7, 1973, p. 232
6 months 1 week ago

Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.

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6 months 1 week ago

All of the new media have enriched our perceptions of language and older media. They are to the man-made environment what species are to biology.

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(p. 84)

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