The negative utilitarian might reply that this formulation of the problem is misleading. We do not live in a notional world where only a pinprick, minor pains, or even just "mild" suffering exists. In the real world, frightful horrors as well as humdrum malaise occur every day. The intensity of suffering is sometimes so dreadful that its victims are prepared to destroy themselves to bring their torment to an end. Each year, some 800,000 people across the planet kill themselves while in the grip of suicidal despair. Tens of millions of people are severely depressed or suffer chronic neuropathic pain. By way of contrast, the genteel conventions of an ethics seminar in academic philosophy, or the scholarly technicalities of a journal article, simply fail to come to terms with the enormity of what's at stake. To talk of a "pinprick" is to trivialise the NU ethical stance.