Philosophy ... should not imagine that specialized work in epistemological theory, or whatever else prides itself on being research, is actually philosophy. Yet a philosophy forswearing all of that must in the end be irreconcilably at odds with the dominant consciousness. Nothing else raises it above the suspicion of apologetics. Philosophy that satisfies its own intention, and does not childishly skip behind its own history and the real one, has its lifeblood in the resistance against the common practices of today and what they serve, against the justification of what happens to be the case.
By abstaining from all definite content, whether as formal logic and theory of science or as the legend of Being beyond all beings, philosophy declared its bankruptcy regarding concrete social goals.
In the general tendency toward specialization, philosophy too has established itself as a specialized discipline, one purified of all specific content. In so doing, philosophy has denied its own constitutive concept: the intellectual freedom that does not obey the dictates of specialized knowledge.
In the products of the culture industry human beings get into trouble only so that they can be rescued unharmed, usually by representatives of a benevolent collective; and then, in illusory harmony, they are reconciled with the general interest whose demands they had initially experienced as irreconcilable with their own.
The phrase, the world wants to be deceived, has become truer than had ever been intended. People are not only, as the saying goes, falling for the swindle; if it guarantees them even the most fleeting gratification they desire a deception which is nonetheless transparent to them. They force their eyes shut and voice approval, in a kind of self-loathing, for what is meted out to them, knowing fully the purpose for which it is manufactured. Without admitting it they sense that their lives would be completely intolerable as soon as they no longer clung to satisfactions which are none at all.
The importance of the culture industry in the spiritual constitution of the masses is no dispensation for reflection on its objective legitimation, its essential being, least of all by a science which thinks itself pragmatic.
Marriage as a community of interests unfailingly means the degradation of the interested parties, and it is the perfidy of the world's arrangements that no one, even if aware of it, can escape such degradation. The idea might therefore be entertained that marriage without ignominy is a possibility reserved for those spared the pursuit of interests, for the rich. But the possibility is purely formal, for the privileged are precisely those in whom the pursuit of interests has become second-nature—they would not otherwise uphold privilege.
The metaphysical apologia at least betrayed the injustice of the established order through the incongruence of concept and reality. The impartiality of scientific language deprived what was powerless of the strength to make itself heard and merely provided the existing order with a neutral sign for itself. Such neutrality is more metaphysical than metaphysics.
