Natural selection is like artificial selection, but without the human chooser. Instead of a human deciding which offspring shall die in which shall reproduce, nature 'decides'. The quotation marks are vital because nature doesn't consciously decide. This might seem too obvious to emphasize, but you'd be surprised by the number of people who think natural selection implies some kind of personal choice. They couldn't be more wrong. It just is the case that some offspring are more likely to die while others have what it takes to survive and reproduce. Therefore, as the generations go by, the average, typical creature in the population becomes ever better at the arts of surviving and reproducing. Ever better, I should specify, when, when measured against some absolute standard.