This is probably the fundamental dimension of 'ideology': ideology is not simply a 'false consciousness', an illusory representation of reality, it is rather this reality itself which is already to be conceived as 'ideological' - 'ideological' is a social reality whose very existence implies the non-knowledge of its participants as to its essence -that is, the social effectivity, the very reproduction of which implies that the individuals 'do not know what they are doing'.