We are again confronted with one of the most vexing aspects of advanced industrial civilization: the rational character of its irrationality. Its productivity and efficiency, its capacity to increase and spread comforts, ... the extent to which this civilization transforms the object world into an extension of man's mind and body makes the very notion of alienation questionable. The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment. The very mechanism which ties the individual to his society has changed, and social control is anchored in the new needs which it has produced.

Ideas, aspirations, and objectives that, by their content, transcend the established universe of discourse and action are either repelled or reduced to terms of this universe.

The radical empiricist onslaught ... provides the methodological justification for the debunking of the mind by the intellectuals-a positivism which, in its denial of the transcending elements of Reason, forms the academic counterpart of the socially required behavior.

Outside the academic establishment, the "far-reaching change in all our habits of thought" is more serious. It serves to coordinate ideas and goals with those exacted by the prevailing system, to enclose them in the system, and to repel those which are irreconcilable with the system. The reign of such a one-dimensional reality does not mean that materialism rules, and that the spiritual, metaphysical, and bohemian occupations are petering out. On the contrary, there is a great deal of "Worship together this week," "Why not try God," Zen, existentialism, and beat ways of life, etc. But such modes of protest and transcendence are no longer contradictory to the status quo and no longer negative. They are rather the ceremonial part of practical behaviorism, its harmless negation, and are quickly digested by the status quo as part of its healthy diet.

Non-operational ideas are non-behavioral and subversive. The movement of thought is stopped at barriers which appear as the limits of Reason itself.

The tangible source of exploitation disappears behind the façade of objective rationality.

Such abstraction which refuses to accept the given universe of facts as the final context of validation, such "transcending" analysis of the facts in the light of their arrested and denied possibilities, pertains to the very structure of social theory.

The capabilities (intellectual and material) of contemporary society are immeasurably greater than ever before-which means that the scope of society's domination over the individual is immeasurably greater than ever before. Our society distinguishes itself by conquering the centrifugal social forces with Technology rather than Terror, on the dual basis of an overwhelming efficiency and an increasing standard of living.

The revolution, Stahl declared, is the 'world-historic mark of our age.' It would found 'the entire State on the will of man instead of on the commandment and ordinance of God.'

Sociology does not 'negate' philosophy, in the sense of taking over the hidden content of philosophy and carrying it into social theory and practice, but sets itself up as a realm apart from philosophy, with a province and truth of its own. Comte is rightly held to be the inaugurator of this separation between philosophy and sociology.

Loren von Stein thus turned the dialectic into an ensemble of objective laws calling for social reform as the adequate solution of all contradictions and neutralized the critical elements of the dialectic.

Ever since the first World War, when the system of liberalism began to shape into the system of authoritarianism, a widespread opinion has blames Hegelianism for the ideological of the new system.

To those who hold abstractly to Hegel's political philosophy, Hobhouse replies that the very fact of class society, the patent influence of class interests on the state, renders it impossible to designate the state as expressive of the real will of individuals as a whole. 'Wherever a community is governed by one class or one race, the remaining class or race is permanently in the position of having to take what it can get.'

An integral part of totalitarian control is the attack on critical and independent thought. The appeal to facts is substituted for the appeal to reason. No reason can sanction a regime that uses the greatest productive apparatus man has ever created in the interest of an increasing restriction on human satisfactions-no reason except the fact that the economic system can be retained in no other way. Just as the Fascist emphasis on action and change prevents the insight into necessity of rational courses of action and change, [Giovanni] Gentile's deification of thinking prevents the liberation of thought from the shackles of 'the given.'

Gentile himself call his doctrine 'absolute formalism': there is no; 'matter' apart from the pure 'form' of acting. 'The only matter there is in the spiritual act is the form itself, as activity.'

Hegel's philosophy was an integral part of the culture which authoritarianism had to overcome. It is therefore no accident that the National Socialist assault on Hegel begins with the repudiation of his political theory.

The total victimization of the individual that takes place is encouraged for the specific benefit of the industrial and political bureaucracy. It therefore cannot be justified on the ground of the individual's true interest. National Socialist ideology simply states that true human existence consists in unconditional sacrifice, that it is of the essence of the individual's life to abbey and to serve-'service which never comes to an end because service and life coincide.'

Either one defines "personality" and "individuality" in terms of their possibilities within the established form of civilization, in which case their realization is for the vast majority tantamount to successful adjustment. Or one defines them in terms of their transcending content, including their socially denied potentialities beyond (and beneath) their actual existence; in this case, their realization would imply transgression, beyond the established form of civilization, to radically new modes of "personality" and "individuality" incompatible with the prevailing ones. Today, this would mean "curing" the patient to become a rebel or (which is saying the same thing) a martyr.

By virtue of the way it has organized its technological base, contemporary industrial society tends to be totalitarian. For "totalitarian" is not only a terroristic political coordination of society, but also a non-terroristic economic-technical coordination which operates through the manipulation of needs by vested interests.

The intellectual is called on the carpet. ... Don't you conceal something? You talk a language which is suspect. You don't talk like the rest of us, like the man in the street, but rather like a foreigner who does not belong here. We have to cut you down to size, expose your tricks, purge you.

Our mass media have little difficulty in selling particular interests as those of all sensible men. The political needs of society become individual needs and aspirations, their satisfaction promotes business and the commonweal, and the whole appeals to be the very embodiment of Reason.

The slaves of developed industrial civilization are sublimated slaves.