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1 month ago

One touch of nature makes the whole world tin.

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1 month ago

Privacy invasion is now one of biggest knowledge industries.

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(p. 24)
1 month ago

The content or time-clothing of any medium or culture is the preceding medium or culture.

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(p. 168)
1 month ago

Chinese script is not visual but iconic and tactile. It does not disturb the tribal bonds.

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(p. 72)
1 month ago

The only cool PR is provided by one's enemies. They toil incessantly and for free.

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1 month ago

When the evolutionary process shifts from biology to software technology the body becomes the old hardware environment. The human body is now a probe, a laboratory for experiments.

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(p. 180)
1 month ago

Visual space is the space of detachment. Audile-tactile space is the space of involvement.

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(p. 194)
1 month ago

Since Sputnik, the earth has been wrapped in a dome-like blanket or bubble. Nature ended.

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1 month ago

Cartoons drove the photo back to myth and dream screen.

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1 month ago

Color is not so much a visual as a tactile medium.

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1 month ago

The young are really the heirs to a generation of incompetence.

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1 month ago

In this book we turn to the study of new patterns of energy arising from man's physical and psychic artifacts and social organizations. The only method for perceiving process and pattern is by inventory of effects obtained by the comparison and contrast of developing situations.

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(p. 8)
1 month ago

Hypnotized by their rear-view mirrors, philosophers and scientists alike tried to focus the figure of man in the old ground of nineteenth-century industrial mechanism and congestion. They failed to bridge from the old figure to the new. It is man who has become both figure and ground via the electrotechnical extension of his awareness. With the extension of his nervous system as a total information environment, man bridges art and nature.

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(p. 11)
1 month ago

By involving all men in all men, by the electric extension of their own nervous systems, the new technology turns the figure of the primitive society into a universal ground that buries all previous figures.

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(p. 25)
1 month ago

Paradox is the technique for seizing the conflicting aspects of any problem. Paradox coalesces or telescopes various facets of a complex process in a single instant.

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(p. 106)
1 month ago

Every process pushed far enough tends to reverse or flip suddenly. Chiasmus - the reversal to process caused by increasing its speed, scope or size.

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(p. 6)
1 month ago

New technological environments are commonly cast in the molds of the preceding technology out of the sheer unawareness of their designers.

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(p. 47)
1 month ago

Marx shared with economists then and since the inability to make his concepts include innovational processes. It is one thing to spot a new product but quite another to observe the invisible new environments generated by the action of the product on a variety of pre-existing social grounds.

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(p. 63)
1 month ago

Environments work us over and remake us. It is man who is the content of and the message of the media, which are extensions of himself. Electronic man must know the effects of the world he has made above all things.

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(p. 90)
1 month ago

Only puny secrets need protection. Big secrets are protected by public incredulity. You can actually dissipate a situation by giving it maximal coverage. As to alarming people, that's done by rumours, not by coverage.

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(p. 92)
1 month ago

Computers can do better than ever what needn't be done at all. Making sense is still a human monopoly.

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(p. 109)
1 month ago

Although meaningless in a tribal context, numbers and statistics assume mythic and magical qualities of infallibility in literate societies.

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(p. 114)
1 month ago

The new overkill is simply an extension of our nervous system into a total ecological service environment. Such a service environment can liquidate or terminate its beneficiaries as naturally as it sustains them.

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(p. 152)
1 month ago

World War I a railway war of centralization and encirclement. World War II a radio war of decentralization concluded by the Bomb. World War III a TV guerrilla war with no divisions between civil and military fronts.

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(p. 152)
1 month ago

The automated presidential surrogate is the superlative nobody.

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(p. 157)
1 month ago

In Catch-22, the figure of the black market and the ground of war merge into a monster presided over by the syndicate. When war and market merge, all money transactions begin to drip blood.

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(p. 211)
1 month ago

The coverage is the war. If there were no coverage, there'd be no war. Yes, the newsmen and the mediamen around the world are actually the fighters, not the soldiers anymore.

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1 month ago

At the very high speed of living, everybody needs a new career and a new job and a totally new personality every ten years.

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1 month ago

Omnipresence has become an ordinary human dimension.

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1 month ago

Every innovation scraps its immediate predecessor and retrieves still older figures - it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.

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1 month ago

Invention is the mother of all necessities.

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1 month ago

Each of our senses makes its own space, but no sense can function in isolation. Only as sight relates the touch, or kinaesthesia, or sound, can the eye see.

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1 month ago

At the speed of light there is no sequence; everything happens at the same instant.

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1 month ago

TV is not good at covering single events. It needs a ritual, a rhythm, and a pattern...[TV] tends to fosters patterns rather than events.

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1 month ago

The global village is a place of very arduous interfaces and very abrasive situations.

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1 month ago

All forms of violence are quests for identity. When you live on the frontier, you have no identity. You're a nobody.

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1 month ago

Everybody tends to merge his identity with other people at the speed of light. It's called being mass man.

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1 month ago

Attention spans get very weak at the speed of light, and that goes along with a very weak identity.

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1 month ago

The hardware world tends to move into software form at the speed of light.

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1 month ago

The literate man is a sucker for propaganda...You cannot propagandize a native. You can sell him rum and trinkets, but you cannot sell him ideas.

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1 month ago

The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.

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quoted in "Marshall McLuhan, Author, Dies; Declared 'Medium Is the Message'" by Alden Whitman, The New York Times, January 1, 1981
1 month ago

The criminal, like the artist, is a social explorer.

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quoted in "Marshall McLuhan, Author, Dies; Declared 'Medium Is the Message'" by Alden Whitman, The New York Times, January 1, 1981
1 month ago

The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.

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quoted in "The Prospects of Recording" by Glenn Gould, The Glenn Gould reader, 1984, p. 345
1 month ago

Mass man is a phenomenon of electric speed, not of physical quantity.

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Access, Issues 165-176, National Citizens Committee for Broadcasting, 1984, p. xxiii
1 month ago

The tribalizing power of the new electronic media, the way in which they return to us to the unified fields of the old oral cultures, to tribal cohesion and pre-individualist patterns of thought, is little understood. Tribalism is the sense of the deep bond of family, the closed society as the norm of community.

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Tyuonyi, Volumes 1-2, 1985, p. 60
1 month ago

I am not a "culture critic" because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.

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Letters of Marshall McLuhan (1987), p. 413
1 month ago

For me any of the little gestures I make are all tentative probes. That's why I feel free to make them sound as outrageous or extreme as possible. Until you make it extreme, the probe is not very efficient.

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Marshall McLuhan: the man and his message, edited by George Sanderson and Frank MacDonald, Fulcrum, 1989, p. 32
1 month ago

All words at every level of prose and poetry and all devices of language and speech derive their meaning from figure / ground relation.

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quoted in McLuhan: A Guide for the Perplexed by W. Terrence Gordon, 2010, p. 167
1 month ago

By phonemic transformation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.

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1 month ago

The pre-atomist multisensory void was an animate, pulsating, and moving vibrant interval, neither container nor contained, acoustic space penetrated by tactility.

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p. 34

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