It is more easy to get a favor from Fortune than to keep it.

Have courage, or cunning, when you deal with an enemy.

A noble spirit finds a cure for injustice in forgetting it.

We are interested in others, when they are interested in us.

You should hammer your iron when it is glowing hot.

Too much straightforwardness is foolish against a shameless person.

Learn to see in another's calamity the ills which you should avoid.

A cock has great influence on his own dunghill.

Whom Fortune wishes to destroy she first makes mad.

Even a single hair casts its shadow.

A wise man rules his passions, a fool obeys them.

Powerful indeed is the empire of habit.

A beautiful face is a silent commendation.

Patience is a remedy for every sorrow.

He who is bent on doing evil can never want occasion.

Every one excels in something in which another fails.

What is left when honor is lost?

He who helps the guilty, shares the crime.

Life is short, but its ills make it seem long.

No tears are shed, when an enemy dies.

The images of mankind have become the most basic thing about them. And they're all software, and disembodied.

Societies have always been shaped more by the nature of the media by which humans communicate than by the content of the communication.

Language is a sense, like touch.

Man works when he is partially involved. When he is totally involved he is at play or leisure.

The sociologist permits himself to see only what is acceptable to his colleagues.

When you move into a new area, a new territory and learn a new language, the language is not a new subject, it is an environment, it is total.

The magic of the cave image lies in its being, not in its being seen. The symbolic does not refer. It is.

The role of the artist is to create an Anti-environment as a means of perception and adjustment.

Prose is private drama; poetry is corporate drama.

We have become like the most primitive Palaeolithic man, once more global wanderers, but information gatherers rather than food gatherers. From now on the source of food, wealth and life itself will be information.

By electricity we have not been driven out of our senses so much as our senses have been driven out of us.

The more you make people alike, the more competition you have. Competition is based on the principle of conformity.

The mask, like the side-show freak, is mainly participatory rather than pictorial in its sensory appeal.

Without an anti-environment, all environments are invisible.

Dialectic functions by converting everything it touches into figure but metaphor is a means of perceiving one thing in terms of another.

As Narcissus fell in love with an outering (projection, extension) of himself, man seems invariably to fall in love with the newest gadget or gimmick that is merely an extension of his own body.

Violence is the effort to maintain and restore a weakened psyche.

The TV generation is postliterate and retribalized. It seeks by violence to scrub the old private image and to merge in a new tribal identity, like any corporate executive.

The new science of communication is percept, not concept.

Any new technology is an evolutionary and biological mutation opening doors of perception and new spheres of action to mankind.

Effects are perceived, whereas causes are conceived. Effects always preceed causes in the actual developmental order.

When we put our central nervous system outside us we returned to the primal nomadic state.

War has become the environment of our time if only because it is an accelerated form of innovation and education.

Logic is figure without a ground.

Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.

The nuclear bomb will turn warfare into the juggling of images.

The unique innovation of the phonetic alphabet released the Greeks from the universal acoustic spill of tribal societies.

Great ages of innovation are the ages in which entire cultures are junked or scrapped.

The ways of thinking implanted by electronic culture are very different from those fostered by print culture. Since the Renaissance most methods and procedures have strongly tended towards stress on the visual organization of knowledge.

We are swiftly moving at present from an era where business was our culture into an era when culture will be our business. Between these poles stand the huge and ambiguous entertainment industries.